Top Marketing Channels to Stay on Top of in 2021

There are several channels that can help you with marketing efficiently. But the truth is not all of them can give you the results you expect. Some that may have been effective in the past, may not respond in the same manner to your strategy because the needs of the market are dynamic. So, how do you identify the right marketing channels for your business?

Don’t worry, as we have made your task easy by preparing a list of the best marketing channels that have stood the test of time and proven to be helpful in boosting brand visibility.

1. Text Messaging — This Will Never Fail You

Choosing to send text messages to your customer is budget-friendly and effective. Why? Because text messages are not limited by algorithms, it’s not over saturated with daily spam, and people check their phones over 160 times a day, making it a great marketing tool for businesses.

Moreover, SMS has a 98% open rate and a high response ratio when compared to other marketing channels like email.

Studies have shown that businesses that took the competitive advantage of using SMS as their marketing campaign saw a boost in their sales of up to 98%. While in another case, it was observed that customers who opted for SMSs spent 500% more than regular customers.

SMS Text Campaign Stats:

2. Content Marketing and SEO — They Never Get Old

In a competitive business environment, almost all companies choose to invest a sizable amount of funds in content marketing channels. People are always looking for things on the internet, especially on the world’s most popular search engine i.e. Google.

Google wants to deliver the best search experience to every user. For this purpose, it prioritizes relevant niche-based content and ranks it in the top search results. So, a great way to reach out to your prospects is by creating attractive content that matches the end-user’s search queries. This is a great way of generating a ton of organic traffic and brand awareness for your business.

Another practical technique to build authority on the search engine is through SEO. You can easily do that with the help of an in-house SEO staff or an expert who provides SEO services. Hiring a person with SEO experts will help you identify the top keywords for your business, optimize your website as per the latest SEO standards, increase organic traffic, and rank on the first page of Google.

Remember, an effective SEO strategy can only be crafted & implemented around well-written content, period.

This blog is originally published on the Global Vincitore website.